These should be short, focused, and under 70 characters. If it's a local company website, be sure to include the city name and state in the title tags. The title tag should represent what the page is about.
These are descriptive sentences that describe what the page is about. These aren't super important but it doesn't hurt to have them. They should be written like ad copy, enticing searchers to click on the link.
An H1 tag is the code for your Heading 1 text. An H1 tag should be the focal point of the page. Very similar to the Title tag, but use different words. If you're going to use more H tags, make sure they go in numerical order down the page....H1, H2, H3, H4, H5. *Please note, use only 1 H1 tag per page.
Words, search engines like them. The more words, the more the search robots can understand what that page is about. You don't need thousands of words, but rather, hundreds. When a robot comes across your site they first look at the Title, then the Meta Description, then the H1 Tags, then the body of content, like a funnel. If these are all focused, and work together, that's a great page.
These tags tell search robots what the images are about. Again, try and keep the image alt tags focused like the Title, Meta Description, H1, etc.
This is a sitemap file that tells the robots what your website is about in a nutshell. It also allows for quick indexing of your new pages, posts, links, etc.
Link to other blog posts or pages within your content. This is great for search engine robots who crawl your page, come across a link, then follow that link to more content on your site.
Become the best, go-to resource for your industry. If your site becomes the most linked to, most valuable, most referenced, and most respected site in your industry, you will win, and you can't do that without content.
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