Spin Linen wanted to be the area's leader in modern linen management.
To accomplish that, they needed a modern image.
Known in the community as Spic & Span for more than 85 years, the company's name was no longer working for their brand. We wanted to keep an alliteration in their name, but give it a modern spin (no pun intended) that speaks to who they are today. That's one reason why the upgrade to Spin Linen worked so seamlessly.
During the branding process, we discovered the essence of Spin is all about helping their clients stay clean, with the linen management side of things and with clearly documenting the process for compliance. One of only two HLAC-certified linen facilities in Nebraska, Spin is serious about textile management. When your customers work in the hospitality and healthcare settings, it's essential to return linen in a truly clean state. Thus, "Stay Clean" was born.
For their visual identity, Spin got a modernized, fresh look including a new logo, website, and truck fleet design. Since their breakthrough brand was launched, Spin has continued to put effort into their brand equity. They signed on for a REBEL partner program to receive regular support with their efforts, such as keeping the web design updated, making sure new content is consistently available to their customers, managing social media platforms and SEO, and creating videos that explain Spin's thorough linen management process.