Welcome back to our SEO series—designed to help you build your brand's searchability! There's a ton of information out there about how to best position your website to be as SEO-friendly as possible, and we're here to help you make sense of it all.
In our last post, we talked about what search engines are and how they work. In this post, we're going to talk about how people interact with search engines.
How People Use Search Engines
Being good at SEO means knowing your audience, how they search, and how the experience they have with your site affects your SEO.
First and foremost, search engines want to return relevant results to their users. As users' ability to search have evolved, so have search engines. Today it can almost seem as though search engines are reading your mind.
So when people find your site through search, will they be happy with the information they find on your site? Here is some data provided by Moz that will help you understand how users search and how powerful it can be:
- Interactive marketing will near $77 billion in 2016, representing 26% of all advertising budgets
- Search is the new Yellow Pages (does anyone get those huge books anymore?)
- The #1 position in Google's search results receives 18.2% of all clicks, the second receives 10.1%, the third 7.2%, and all others are under 2%.
What does all this mean? It means that search is growing and will only continue to grow. It also means that showing up in the first few results should matter to your brand. So what can you do to get there? Here's a hint: give people information that matters to them.
Stay tuned for our next installment on why search engine marketing is necessary to take your brand's presence online to the next level.