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Building Your Online Brand with Today's Standards, Not Yesterday's

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Once upon a time people thought the world was flat, breaking a mirror gave you seven years of bad luck, and that a mobile-friendly website wasn't as necessary as a regular website. That is not the case any longer. 

With mobile traffic making up a quarter of all web traffic, why is it still considered just an add-on or an afterthought? 

We are in an era where we can no longer afford to consider "the mobile web" as a secondary market. All web-capable devices—including your desktop, your tablet, and yes even your TV or refrigerator—access the same internet and we now have the capability to tailor the user experience for it.

When planning your brand's web presence. we must take into consideration all the ways users will interact with your website. There may be millions of people still using their laptops and desktops to browse your site, but there are also millions of users checking it out on their tablet from the couch or on their iPhone while in line at the grocery store. 

Today we have the opportunity to take advantage of multiple screen sizes, swiping,  pinch to zoom, gestures, and a whole slew of other features that are all aimed towards improving the user experience. A well-thought-out online strategy that takes into consideration all the ways users access the web can build your brand equity and ensure that your potential and existing customers can find the information they need, regardless of which device they're using.

 

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Guest Friday, 18 April 2014