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Does Your 2014 Online Brand Agenda Include Mobile?

Posted by on in Brand Agenda
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While spending sometime this past weekend at a local music festival, I couldn't get over how important a smartphone was to many festivals attendees (myself included). It got me thinking that if Snoop Does your 2014 Online brand agenda include mobile?Dogg, Slayer, MGMT, Tenacious D and a whole slew of other acts can't command our sole attention at an event, then imagine how easy it is to have your brand overlooked in an everyday setting.

Instead of worrying about how, let's start by looking at where the users are most engaged: their beloved smartphones. In a March 2013 Facebook-sponsored research study, smartphone owners were asked how an array of activities on their phones made them feel. The top three results were: "connected," excited," and "curious/interested," while the bottom 3 were: "lonely," "burdened," and "stressed out." What does this tell us? People enjoy feeling connected and excited; they want to be in-the-know, not only with their friends but also with brands they enjoy.

Not only does the average smartphone user want to be in-the-know, they crave it. Recent studies have shown the average smartphone user reaches for their phone upwards of 150 times a day, and it's less and less often to make a phone call or send a text message. These are people who want to be engaged, want to kill a dull moment in a conversation, and want to find something share with their friends. That something could be you; it's all about being in the right place at the right time, and that place is in the palm of their hands.

While having a killer mobile website or mobile app plays a big part in your brand's mobile agenda, it also involves having a strong presence where mobile users are most engaged: Facebook, Twitter, Instagram, and Pinterest. Social interaction and sharing plays a large part in the modern day word-of-mouth business. Not having a presence on multiple mobile avenues not only provides you less access to your customers now, but will also continue to be detrimental as mobile traffic surges each month. As 2013 is about ready for its curtain call, keep in mind that 2014 presents itself as a fresh opportunity for your brand to be part of your customers' everyday lives.

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Guest Wednesday, 23 April 2014