MJ McBride, CEO

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If You're Breathing, You're Branding

Posted by on in Branding
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A culture of brand-enhancing service excellence isn't just born. It has to be intentionally nurtured, encouraged, and rewarded. Service branding is REBEL's love, because it allows us to get up close and b2ap3_thumbnail_IMG_59952.jpgpersonal with the people behind an organization and ignite authentic transformation built upon everyone's input and ideas. 

I am often told that one of the most powerful parts of our brand soul workshops is when we discuss the "if you're breathing, you're branding" concept. It paints the picture we want to paint: that building a world-class service brand is about everyone being the brand internally and externally, and with every action and interaction. It inspires every employee, entry-level to C-suite, to imagine how they can make a difference. To a receptionist, maybe it means upgrading the way he or she answers the phone. To an accountant, maybe it influences the look and feel of invoices. To sales, maybe it's coming up with creative ways to bring the brand to life through proposals and tactics.

When you put REBEL in a room with your people, we include everyone in the conversation, ignite brand transformation across the board, and get your people talking about what's possible and how they can personally make a difference in changing the landscape for your brand. 

Isn't it time to start breathing life (and love) into your brand?


Bringing the "woo!" as REBEL's CEO and resident brand evangelist.


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Guest Wednesday, 23 April 2014