We like to think of this as our own little world where we can discuss the latest buzz (and create some, too) in the digital realm. Now, let's take a break together and ignite some transformation.
There are a lot of people who make videos out there. As video technology continues to be more and more accessible (the iPhone 5 shoots at variable frame rates? Seriously?!), there are more and more people making videos. This is awesome, because—if done correctly—videos are such a phenomenal way to make an impact.
So how do you know who to hire to make a video for your company? Content is king. Check to see what the producer is actually doing with all the resources at his or her disposal. Every great video tells a story, has a goal, and is brand-centric. What do you want your potential customers to know about you? What is that real, authentic message that you can convey that your competitors can't? It's about creativity, sight, sound, motion, and emotion.
Video has the ability to captivate a viewer more quickly and more genuinely than any other type of advertising or marketing tool. Make an emotional impact, and that potential customer will walk away with something better than information. They walk away with a feeling. A super high-def, 1080p feeling. If you get someone to feel connected to your business, then your marketing will be more successful, putting your brand in a position to win.