Is your brand more than a name and a logo?

Does your brand make a bold promise?

Is your brand unique?

Does your brand deliver an experience that speaks to both your internal and external audiences?

Is your brand present in your advertising and marketing?

Is your brand represented in your systems and processes?

Is your brand a priority to your leadership and management teams?

Is your brand represented in the community and at events?

Does your brand shape your culture?

Do your competitors use your brand to describe you?