Last week, I presented an "Ignite! Your Brand" workshop for a group of entrepreneurs and Nebraska business owners from EO Nebraska. We covered all the brand management basics, such as: "Branding is the bold promise and delivery of a unique experience," "Brands are just like people," and "Everything you do and say is either brand-enhancing or brand-damaging." I also shared this chart for spotting "Employee Brand Types." Now the follow up questions about how to manage these employees are rolling in.
This chart helps identify how well your employees embrace your brand and fit your culture, compared to their performance ability and productivity level.
REBEL put together these recommendations for spotting and managing the four employee brand types within your organization.
REBEL encourages managers to meet with employees and have both the manager and employee place the employee on the chart. Your best insights will come from discussing any variance between your answers.
In most cases, an employee will be harder on themselves than their bosses. In this case, the conversation will have an empowering context. However, in cases where the manager and the employee don't agree, the culture conflict requires immediate attention.
Employees are the heartbeat of your brand; delivering your brand promise to your customers every single day. REBEL Ignite! programs are designed to shift the internal spirit of your team, and strengthen attitudes and behaviors around achieving common goals.
These brand culture training programs take place in a collaborative workshop setting, diving deep into communication, customer interaction, and customized, industry-relevant topics. Aligning your employees to deliver a consistent experience can be a challenge, but when achieved, it's the single most valuable business investment you can make.