Breakthrough Brands

REBEL is a digital branding agency specializing in brand momentum.


Branding Approach

Our breakthrough methodology produces exponential results.

Learn About Breakthrough Branding

Brand Strategy

Brand Strategy

When your internal brand strategy is authentic, your people become your greatest brand assets and will naturally deliver on your brand promise.

Brand Strategy


Brand Management

As a branding agency, we build momentum by managing brand-enhancing assets: campaigns, websites, videos, social media, events and spaces.

Brand Management


Brand ROI

In a digital world, we can shorten sales cycles and prove results. Our ROI program includes SEO watch and promote, Visitor ID and marketing automation.

Brand ROI

What does branding mean to you?

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Featured Breakthrough Brands

Branding creates exceptional internal and external value.



Getting people to understand what they do, in less than three paragraphs.

As the private partner in a public private partnership with the state of Nebraska, the Nebraska Cultural Endowment promotes culture throughout Nebraska by supporting the arts and humanities. Part of their battle was to clearly define who they are and what they do and be able to explain that to people in a way they would easily understand.

In this case, the power of branding is exponentially endowing arts and humanities in Nebraska. REBEL is our full partner and has helped us define our brand and raise millions of dollars that will be matched and continue to fund the arts and humanities.





A Modern Image.

Known to the community as Spic & Span for more than 85 years, the company's name was no longer working for their brand. We set out to help Spic & Span rebrand for modern times while keeping the alliteration in their name.


I love our re-brand and how well REBEL managed the transformation from the past to the present. It's like we've always been Spin Linen - the leaders in modern linen management.

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A Seemless Brand Transformation.

When Sarah joined on as co-owner of Fringes Salon and Spa in the Old Market, current owner Troy knew that the newly formed partnership was an opportunity to upgrade the brand's strategy and start fresh. Once Troy and Sara committed to a name change, the challenge was managing all the aspects of a complete brand transformation with confidence.


With REBEL, we were able to re-name, upgrade and completely transform our brand with rapid buy-in from staff and clients.




Branded Campaign Assets for Sales Support.

Travelex Insurance Services, a global leader in travel insurance wanted a cohesive campaign to help their sales team clearly demonstrate their value proposition. REBEL created brand assets for an integrated sales campaign positioning Travelex as a travel agency's ExFactor.

Our ExFactor campaign has fired up our sales team and made it easier for them to present our integrated campaign promise. Bottom line, we're meeting our marketing team's goal and winning more new business because of it.




Positioning and Marketing a New Division.

MCC approached us with the opportunity to brand their Workforce Innovation Division, which exists to give people the tools they need in real life to make a difference.

With REBEL's Ignite Programs, we’ve launched the next thing in education, by branding the idea of innovative workforce education - now.





Identity and Brand Strategy.

Bluestone Development needed a clear identity to make everything clear internally and externally so that strategic, brand-enhancing decisions would be easy to make.

Bluestone projects are leasing with a "Geeky Cool" waiting list. Our developments are gaining approval faster and faster. Internally, our brand is guiding our decision-making process.






New Company, Fresh Start.

When The Home Company launched, one of the first items on their agenda was to work with REBEL to create a strategy and look that would reflect their brand and ideologies.

We’re exceeding the number of homes we’re building this year over last with a breakthrough brand that helps us stand out and attract awesome people who want to build awesome homes.





A Modern Look and Feel.

Baird Holm approached us to upgrade their communications a couple of levels and leave a memorable, fresh, and differentiated impression in the industry.

With our REBEL team, we were able to capitalize on our 140th year, and relaunch a modern look and feel that represents our friendly and personalized approach to every client.


Start your brand transformation, today.

Branding is the bold promise and delivery of an experience.

By nature, brands are dynamic. Everything we do and say, is either brand enhancing or brand damaging. At REBEL, we inspire brands to break through to become more valued, respected and premium brands.

How is your brand performing today? With the right Brand Strategy and Brand Management program, REBEL can build brand momentum and deliver exponential results.

Breakthrough Brands are real, genuine and authentic; they need to be carefully managed as your most valuable internal and external asset. Maybe Brands need confidence and momentum to become premium brands. Letdown Brands need authenticity and clarity to thrive. Loser Brands are lost.


How do people experience your brand?



"false promises"

We experience a letdown when something is over-priced, over-promised or over-promoted – then falls short. Letdown brands are manipulative and aggressive. The result: most people will automatically reject these brands in the future and go out of their way to share their brand-damaging experience.



"simple bribery"

Many people are cautious when a brand is deeply discounted. Loser brands rely on bribery, like two-for-one specials, time-sensitive offers and generic packaging. When the promise fails, we quickly learn to avoid these brands in the future. The result: loser brands are the first to drop out of the market.



"real potential"

Most companies, organizations, destinations, products, services and personal brands deliver a maybe experience – most of the time. These brands are real, genuine and charismatic, yet they lack the clarity and confidence to focus on one bold promise that people will value. The result: lack of momentum.



"give me more!"

When brands commit to a real and genuine bold promise, then create an experience that brings that promise to life – two things happen. First, the brand speaks to and attracts only the people who are going to value it; and secondly, the transformation is from "just another brand" to a premium asset.

Know Us When You Meet Us!


Corey Birkmann

Interactive Director

Corey oversees agency creative and manages team resources to implement modern best practices in everything interactive. With over a decade of experience in web development and design, Corey specializes in the user experience from inception to execution and pushes boundaries to ensure a project’s sustainability as it relates to both design and functionality.


Nate Gasaway

Creative Director

Nate oversees the agency's creative process, leading the REBELs and our clients to that magic place where imagery and brand story intersect, bringing the brand to life. Nate's creative leadership ensures that the look and feel of every breakthrough brand makes just the right experiential impact. He plays a key role in the Brand Strategy process, using video production skills to capture the essence of every authentic brand story through his lens. From conceptual discussions to directing to post-production editing, Nate uses sight, sound, motion and emotion to deliver professionally-produced videos that inspire, entertain, engage and inform.


MJ McBride

Global Brand Evangelist, Agency Founder

Among today's most passionate thought leaders in branding, MJ is a tour de force of brand consulting with 25+ years of experience distinguishing Breakthrough Brands. MJ consults with entrepreneurs, businesses, nonprofits, communities and individuals to help them develop and capitalize on their brands. MJ leads inspiring workshops, seminars and speaking engagements so clients can experience the brand clarity and confidence necessary to build their exponential brand momentum.


MJ on Branding

The 4 types of brands

Brand enhancing vs. Brand damaging


Caroline McBride

Chic in Charge, Agency Founder

As our REBEL founder and Chic in Charge, Caroline oversees all aspects of client background, agency operations and client engagement. Caroline ensures the agency is running smoothly and that our service levels continue to exceed our client needs. Caroline places a strong focus on client relationships, team engagement, and maximizing the agency's inviting, creative atmosphere. In addition to REBEL, Caroline is an active member of the community, holding positions on the Downtown Omaha Improvement (DID) Board and Rows at SOMA Homeowners Association Board. She also volunteers for the Nebraska Food Co-op and the Mid America Boston Terrier Rescue (with Bella!).


Jess Meadows

Brand Manager

Every brand strategy and brand management program needs a lead communicator to spearhead direction, manage progress, and report on deliverables. Jess has more than 15 years of experience as a marketing and advertising professional and specializes in helping our clients clearly achieve their goals.


Dana Oltman

Interactive Designer

As both a talented artist and designer, Dana puts an original spin on traditional aesthetics. Carefully considering brand standards, typography, color palettes, and modern design styles and practices, Dana produces a brand’s cohesive look across all mediums including print, collateral, advertisements, websites, and social media.

Danny Pachman

Danny Pachman

Intern Extraordinaire

Danny navigates the world on his unicycle, striving to reach the next level in video production, web development, music production, juggling, inline skating, and spacecraft piloting. He currently studies IT Innovation at the University of Nebraska - Omaha.




Bella is the REBEL pup, closer and agency lucky charm. Bella was rescued from the Nebraska Humane Society by Caroline a couple years back. She loves everyone and everyone loves her. People stop in all the time to say "hi" to Bella - we thought it was funny the first time, but now it's a thing...