REBELS WITH A CREATIVE CAUSE
REBEL is all about branding: doing what we love, the freedom to be, and making the world a better place.
THE REBEL JOURNEY
1999 - Present
Caroline left the bank, bought a motorcycle and started REBEL Grafix
MJ gets off a 72 hr round trip to London, hangs up her corporate hat, joins REBEL, forms Rebel 2 Studios and never looks back
The "REBEL Yell" was a newsletter, Amazon sold books, 80% of our business was print, and our clients said things like, "Why would I need a website?"
Hosted a Block Party to celebrate the REBEL Doe, "Marlin Brand-Doe" who grew up on 32nd Ave
Wow! REBEL Studios, as people called us, went from a boutique agency to a full-blown, FTE, above the radar Agency over night
Launched Access to Personal Brand Power, hence the personal brands: Chick In Charge, Badass Technologist, REBEL Brand Evangelist and 1,000s more!
Bought REBEL Square 1217 S. 13th St, Downtown Omaha, NE
REBEL Grand Opening on 13th Street, this is our "REBEL with a Dream" mosaic of everyone who attended
Filed as REBEL INTERACTIVE, INC. an S Corp which meant we could add awesome benefits, the Love Your Brand guitar wasn't thought of yet, but we love this pic
The s^!* hit the fan for alot of our clients, we responded by filling the seats with Recession Branding Workshops about how to survive on brand and looking up the ladder to capture some of your big competitor's customers rather than offering deep discounts to existing customers that would hurt later
Expanded by adding the REBEL Video Lounge, Corey joins the REBEL "Creative Class"
Hosted 1st Omaha TedEx Conference, The REBEL Ride
Bella, the REBEL Pup joins REBEL, Hosted our 2nd TedEx
Best of Omaha in Web Development, Corey Opens Office in Austin
Best of Omaha again and The McBrides Get Gay Married!
Launched Brand Camp, Best of Omaha Web Development again, Maddy joins REBEL
Best of Omaha Web Development again, Love Your Brand Campaign
Matt joins REBEL, Corey gets our REBEL App Developer License and starts building Apps
First edition: Personal Brand Power, by MJ McBride, REBEL Brand Evangelist
#MTWBP - We love branding. And we love our agency life - making the world a better place one brand at a time!
WHOA! Where did 2 decades go? Doing what we love, with people we adore... we can't think of anything more badassery than that! Thank you for 20 rock'n years!
– Love the REBELs
BUILDING THE REBEL BRAND
We knew a couple things: We wanted to be a branding agency that put authenticity into marketing. We wanted to be an incubator for "absolutely anything is possible." And, at our core, we would always be thought leaders in branding who would inspire extraordinary breakthroughs in an everyday kinda way.
We chose our name: REBEL, after Caroline's motorcycle, and started creating the REBEL Brand. Our Omaha space is tagged: REBEL Square. Our conference room invites you to sit at our big red REBEL table. The REBEL Dumpster isn't brown. Our people are known as the REBELs. Our following of REBEL YELLers join in our regular agency parties to drink the REBEL Kool-Aid. Our REBEL Pup, Bella, is the greeter and the closer. The bar, the pingpong table, the workshop chairs, the drum set, the kitchenware, even the red striped parking lot – were all intentional to bring the REBEL experience to life.
We discovered that the more REBEL we became, the more like-minded people we attracted. The more we gave, the more we got. The more we stood for freedom, the more secure we became. And just like we teach our clients, our Brand Soul became our compass. Breakthrough after breakthrough, we built our reputation around our Be Your Brand, Breakthrough Approach - the authentic path to being your brand.