REBELS WITH A CREATIVE CAUSE
REBEL is all about branding: doing what we love, the freedom to be, and making the world a better place.
BUILDING THE REBEL BRAND
We knew a couple things: We wanted to be a branding agency that put authenticity into marketing. We wanted to be an incubator for "absolutely anything is possible." And, at our core, we would always be thought leaders in branding who would inspire extraordinary breakthroughs in an everyday kinda way.
We chose our name: REBEL, after Caroline's motorcycle, and started creating the REBEL Brand. Our Omaha space is tagged: REBEL Square. Our conference room invites you to sit at our big red REBEL table. The REBEL Dumpster isn't brown. Our people are known as the REBELs. Our following of REBEL YELLers join in our regular agency parties to drink the REBEL Kool-Aid. Our REBEL Pup, Bella, is the greeter and the closer. The bar, the pingpong table, the workshop chairs, the drum set, the kitchenware, even the red striped parking lot – were all intentional to bring the REBEL experience to life.
We discovered that the more REBEL we became, the more like-minded people we attracted. The more we gave, the more we got. The more we stood for freedom, the more secure we became. And just like we teach our clients, our Brand Soul became our compass. Breakthrough after breakthrough, we built our reputation around our Be Your Brand, Breakthrough Approach - the authentic path to being your brand.